Walgreens leadership told every technology team at the company to build for "web scale" — that is, to build the internal services they felt were needed, and to build them to scale across an external ecosystem. The internal teams were not required to know anything about developer evangelism or digital service product management. They simply needed direction to build digital products with the potential for externalization — which, in our cloud- and microservices-centric world, is simply good practice anyway!
We ask other teams to give us bread, and then we make toast. We just need the power supply to keep delivering. It follows from these three premises that most enterprises have the power to use APIs that deliver digital services that move the needle on revenue and brand equity — which means that winning scores of third-party partners ought to be within their grasps too. For more than 20 years he has helped large organizations build and execute strategy when they are seeking new ways forward and a future materially different from their past.
He specializes in removing fear, uncertainty, and doubt from strategic decision-making through empirical data and market sensing. Here are the latest Insider stories. More Insider Sign Out. Sign In Register. The Walgreens omnichannel approach is quite clearly at the very top of its game. Indeed, what Walgreens gets right is that its mobile and omnichannel offerings are completely tied in with the services and products it provides, and of course the overarching health message that the brand strives to deliver.
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Walgreens Omnichannel Prescription For Success. Technology Blog Posts. The true giant of pharmaceutical retailing in the US. And now with one of the most effective and impressive omnichannel strategies retail has to offer. The Omnichannel Imperative The modern-day consumer expects the digital experience of a retailer to be seamlessly synced with what they find when they actually set foot in a physical store.
Download the Full Free Innovation Report featuring other case studies from the top innovators in retail Retailers must of course make what they will of these figures, but one thing is certain — digital channels impact in-store purchases.
Use the Walgreens app on their smartphone to scan the barcode on the medicine bottle and automatically generate the refill prescription. It's official: Black Friday is irrelevant. See what's new inside Walmart stores. Dollar General's business is booming. It's also vulnerable to crime, police say. The new technology will allow Walgreens to compile data and create individual customer profiles — whether they shop in stores, online, through the mobile app or all three — and it will use that information to more frequently engage with customers.
In addition to providing a better customer experience, the tools may encourage customers to spend more and shop at Walgreens more frequently, by providing prescription refill reminders, product recommendations and advice and other services. The effort could be a much-needed boost to the beleaguered drug store giant.
The company has struggled as lower-priced generic drugs and a decline in reimbursement rates for medications from state and federal government health care plans weigh on profits. Read More. The new partnership will help put Walgreens' digital capabilities on a more even playing field with those competitors, and also give it a leg up against digital pharmacy startups like Capsule. The Walgreens app will now use Microsoft's customer relationship management tech to make better use of customers' shopping data.
The company employs more than 80, pharmacists and other health care professionals, which customers will now be able to access for health advice or product recommendations both in-person or online. The new tools will use information that Walgreens customers provide through its loyalty program.
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